Luxury Brands

Longevity: how luxury brands showcase product/service innovation.

Oakdene Hollins' Managing Director David Fitzsimons addressed a conference at Burberry HQ on 9th December.

He used longevity as a theme to show product and service innovation and highlighted a briefcase from the Rothschild Collection dating from 1760; a briefcase commissioned from DeRome bookbinders in Paris.

“It may no longer be in service as a briefcase, but it is just as much a store of wealth as bitcoin,” David explained.